How HR Chatbots are creating the Employer Brand for an Enterprise?

Chatbots are significantly adding value to HR function in a diversified manner by offering streamlined, personalized and self-managed employee experience across ecosystem. On the other hand, HR bots assist HR personnel in performing their tasks ranging from recruitment to training & development to employee engagement to performance management and so on.

Following are few of the areas in which HR chatbots are redefining the HR functions through never before disruptions.

Automated recruitment without loss of human touch

Chatbots aligned with all virtual touch points where the organization displays its ‘Career Opportunities’ help in automating the recruitment process up to major extents.

• Information sharing: Bots can inform the candidate about current openings, job role details, basic company policies that a candidate needs to know, possibilities about future openings and remuneration details.
• Efficient Initial screening: Be it about the well-designed screening test to assess the required skill set of the candidate or simple screening based on predefined parameters, the chatbot can automate both type of screening saving many human efforts. The HR team directly meet the shortlisted candidates. The bot is an intelligent tool without any type of preconceived notions. Hence, it can potentially be better than a human being can for initial screening as well as for skill based evaluations.
• Well-informed candidate for better human touch: Of course, human touch is required to discuss sensitive areas such as detailed job role specifications or compensation philosophy. The actual relationship building takes place during human discussions. However, the chatbot can automate this area up to major extents by initiating the conversations in natural way and providing all information to the candidate. After words, face-to-face discussions yield better results as the individual is well informed about everything he or she needs to know.

Creating an overall Employer Brand

Employer Brand is kind of hidden HR aspect affecting the quality of people joining the organization and their throughout performance with the organization. HR chatbots leave significant impact in this area across the employee journey with organization. The Chatbot tool enable the organization to create effective employer brand by executing following operations efficiently.

• Attracting suitable talent by converting career explorers into applicant candidates
• Assisting the applicant candidates in recruitment process
• Making the onboarding easy for the newly joined employee by quickly responding his or her queries. In fact, the employee can communicate with the chatbot without any hesitation leading to more confidence in beginning of association with the organization.
• Providing a self-managed interaction pool to the employee
• Helping the employee in exploring the optimum possibilities of performing his or her job role better by availing available resources
• Making on demand training and development an easily available function (even automated up to certain extent)
• Keeping the ongoing interactions automated and highly professional

Data collection and analytics

AI chatbots have following characteristics that eventually help the organization in performing ongoing analytics and generating actionable insights.

• self-assembling of knowledge based on ongoing interactions
• Deep learning capabilities that enhances the actual potential of the bot with time
• Real time data analytics capabilities based on user behavior

Leveraging the above capabilities and using bots for relevant data analytics is a notable usage of AI enabled chatbots. It can furnish the organization with critical insights related to:

• Candidate preferences and
• Market place skill set trends
• Overall employee behavior and organizational HR trends
• Requirement and usage of internal knowledge resources
• Training & Development trends along with measured outcomes
• Employee reactions when there are some changes in policy

Future HR function in association with AI Chatbots

HR bots are anticipated to be the strategic partner for the enterprise’s HR function. In fact, bots have already started optimizing the function by making it more accurate, transparent and data driven. The outcomes we are going to experience further are:

Measurement of effectiveness

Whether it about employee engagement activities or effects of newly rolled out policies, it is crucial to measure the effeteness of such actions or activities. Face-to-face feedback process involves massive amount of time and efforts and yet does not guarantee the accuracy. Feedback forms or similar processes turn out as more of the formality and do not serve the actual purpose.

The chatbot can be an efficient helping in such scenario. Feedback surveys can easily be floated through a bot. Modern bots incorporate employee sentiment metric as well to monitor not only responses but also emotions. As a result, the HR team and senior management measure the effectiveness of desired actions or activities.

Coping with diversity in the enterprise work culture

The chatbot enables the transparency and fairness in work culture. The employee can communicate with this always on, supportive and unbiased listener and use it to put forward their grievances and relevant sensitive issues.

Changing the HR Hierarchy

The bot is to be the intelligent assistants for future HR team members making their supervision and monitoring easy. As a result, HR team will be able to focus more on their strategic function rather than being busy with repetitive tasks.

Conclusion:

One of the most critical aspect to leverage next level of growth is creating the best possible talent pool at organization. It encompasses sequences of processes such as attracting right kind of talent, making them feel that they are with right organization stimulating their career journey, providing them suitable environment to get the best out of them, nurturing them with all required training and retaining worth employees for long. Modern chatbots can act as a potential tool for each of these phases.

Regardless of distributed workforce and changing employee demographic, the enterprise can make the best out of their human capital utilizing the chatbot capabilities.

Author Bio: Namee Jani is a Passionate Sr.Digital Marketing Strategist working with Azilen Technologies. She is Certified Google Adwords & Analytics and adores catching new trends and techniques prevalent in online marketing world.