Top Five Industries that Benefit from Chatbots
The purpose of AI is to ease the lives of people for good.
With Artificial Intelligence (AI) gaining a significant adoption by the industries, it’s crucial for the various sectors to stay ahead of the race by using modern technologies.
One such revolutionary discovery made possible with the help of AI are Chatbots. In case you’re not sure as to what a Chatbot is, you can have a detailed look at the know-how of their working here.
In short, a Chatbot is an intelligent software that mimics human conversations naturally using AI. It helps automate mundane tasks that otherwise would require a human at each point in time.
“We see bots as the next phase of evolution in the way we consume media on mobile devices, allowing our brand to extend its reach at a massive scale.” — John Levy, CEO, and founder of theScore.
With that being said, let’s explore the top five industries that already use Chatbots at a large scale to satisfy their customers without much hassle.
#1 — Entertainment
Searching for your favorite online game would be extremely arduous, especially, when you’re tired. This is where Chatbots chime in.
As we all know, Facebook Messenger is a popular text-based messaging app consisting of a billion active users per month.
To take advantage of such a massive user base, MojiHunt, is a popular chatbot game played by thousands of users in Messenger.
It’s played viz. passing tasks using stickers and earning rewards for the same. Being one of the most addictive games, it’s for those who wish to kill their time or have a short game while traveling.
Trivia Blast, another popular educative chatbot game, rewards users for answering all the questions from a particular topic.
These chatbots play a vital role in productively entertaining people similar to how real users play among themselves.
#2 — News Feeds
Millions read news using various sources. However, not all the contents are personalized according to each user though this aspect is improving each day.
News bots differ from the conventional news aggregator platforms in that it can answer open-ended questions asked by users which is the main reason why they are becoming more popular than the read-only news feeds. Isn’t that amazing?
Chatbots have a great influence on aggregating news in a much more controllable way.
CNN Bot, a popular news bot, aggregates a handful of personalized content on a variety of platforms such as FB Messenger, Kik, and LINE.
#3 — Customer Service
This is the most popular use-case of all as it can extend to multiple verticals.
Remember the days when you used to contact the customer-care and receive little to no response?
Those days are gradually fading away, thanks to the rise of customer service bots.
“It is the difference between one editor reaching everyone with the same message at the same time, and a chatbot reaching every individual with a unique message at a unique moment in time.” — Allex Wellen, CNNs Senior VP and CPO.
Customer service is extremely important to keep the clients happy. A bad service would often lead to the loss of the customer.
The point here is most customers contact for the same reason. This is where customer service bots help automate the mundane task of answering the same queries.
Famous brands like Adidas, Nike, and Puma use a customer service bot to respond to the typical queries of users. Only when a question is unanswerable by a bot will the call be forwarded to an actual human.
This not only helps save the time of the person asking the query but also reduces the load on the call center. It’s a win-win case for both.
#4 — Healthcare
Bots can be your personal nurse oftentimes and are increasingly being adopted by various healthcare companies for the same reason.
If you’re sick (assuming it’s not a serious disease or a condition), your answer is just a step away.
Shoot away the question to the bot and it responds within a fraction of time by intelligently scanning for the answer from its corpus.
On the other hand, if it’s a serious ailment, it immediately forwards the request to a doctor.
Health Tap is a recent game-changer in the field of healthcare. Once you input certain symptoms, it gives you the doctor’s prescription. It’s similar to how an Expert System for healthcare works.
Likewise, Florence is a personal assistant, that reminds you to take your medication regularly.
One must remember that these bots are not the replacement for a doctor. In the case of medical urgencies, it’s significant to consult a doctor.
#5 — Banking
Banks have always been one of the early and significant adaptors of Chatbots. A major part of the time is spent querying balances, checking transfer statuses, statements, and similar activities.
Erica, a banking bot introduced by Bank of America, conveniently helps banks reduce the costs of customer support by responding to typical queries.
It provides a personalized experience for each user by improving customer engagement.
While Bank bots are majorly used on the customer-facing part, they are also internally used in the business for tasks such as contract review, IT ticketing, password management, and so on.
It comes as no surprise that modern banks are constantly using chatbots to retain their customers whereas conventional banks are catching up in the race as well.
So, I hope I gave you a glimpse of the top 5 sectors which are increasingly being benefited by the potential of chatbots. And obviously, these are just the scratchings on the surface. There are multiple such use-cases where chatbots are used and that, which are also being continuously developed.
Disclaimer: Being a follower of ‘Chatbots Journal’ offers lots of perks :) A consultation session with experts from across the industries is a major one. Submit your query here and we will connect you with the right chatbot experts. He might be sitting next door, you never know.
Thanks for reading till the end of the post! If you liked my writing, just hit the follow button on Medium to recieve more such updates. Connect with me on LinkedIn, Facebook or Twitter and come say 👋.
Have a wonderful day!
